https://www.jenmcdearman.com/work daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1693155206675-SOZGDE72CKHBP3BWGNK2/image-asset.jpeg work - Barry Series Wrap Book Content and copy direction for a commemorative cast & crew gift celebrating the end of this remarkable series. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1693155206675-SOZGDE72CKHBP3BWGNK2/image-asset.jpeg work - Barry Series Wrap Book Content and copy direction for a commemorative cast & crew gift celebrating the end of this remarkable series. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1693155569622-Z2NUKOSJCH2UQIAYL1T3/barry+vf.jpeg work - Barry Series Wrap Book Content and copy direction for a commemorative cast & crew gift celebrating the end of this remarkable series. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1642103085887-9EMT2NEEFRS95652LFRQ/image.jpg work - Real Time with Bill Maher Season 20 Campaign One Bill that's sure to get passed... back for a new season of controversy and conversation. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1651235597827-IST2XHSS8FYVRS8DRBDS/image-asset.jpeg work - Perfect Life Ready for anything in the new season of this funny, poignant Spanish series. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1645987268467-PLMGB010W9R4K74B1NM7/image-asset.jpeg work - The Way Down It was Gwen Shamblin’s world and we were just living in it. Key art for an intense, must-see docuseries. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615651638525-QH30KHBNY9JTDC96B15S/image-asset.jpeg work - Haute Dog Key art development for an adorable new Max Original competition series. (“Finally making fetch happen” was also under consideration.) https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615657652258-8ZVOL8GS9Y3OT8FMVV8J/image-asset.png work - Very Ralph Key art campaign for the HBO documentary that reveals the man behind the icon. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615656898777-NBKIBMGKGOG3B3MGEI69/image-asset.png work - Full Bloom Key art and extended elements for the fun Max Original flower-arranging competition series. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557063140514-X39JG9PQ7L3UGUWZKFG4/IRC.jpg work - HBO/Game of Thrones IRC Campaign If you want to tap into passionate fans, turn to Game of Thrones. We collaborated with the IRC to name and promote a campaign to generate awareness and support of the critical refugee crisis. Shorty Award Finalist https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615656180343-DD6UL48ZXQSUSZ32DSAU/image-asset.png work - Close Enough Cannabis Gummies Product packaging in collaboration with Kahna—cannabis gummies in flavors based on the main characters of the fan-favorite Max Original animated series. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557070389070-KAHU4RANGOF22A09M3U7/WWBook_03.jpg work - HBO/AT&T Westworld Book How do you capture a brand-focused, immersive, multi-location retail destination in print? Welcome to a world without limits. HBO Global Distribution wanted a piece that captured the exclusive Westworld interactive experience—held at AT&T’s three flagship stores—which leveraged the brand and programming to generate deeper customer engagement and drive sales of unlimited offers featuring HBO. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615655973832-2YMFEGSHLIZN616MFY74/image-asset.png work - ABFF Short Film Award Branding exploration for the ABFF HBO Short Film competition, which HBO has sponsored for over 20 years. Additional collateral includes event evites and banners. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615656985207-8ZS0POFE9BF1EKJEDUC2/image-asset.png work - HBO Max Style Guide From the launch of the service and beyond, the core style guidelines for HBO Max design, editorial, and more. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615656473038-RK4NSNLGB8715B0NPS08/image-asset.png work - Environmental: Hauppauge Center From a programming and innovations timeline to iconic quotes and characters, these environmental graphics put employees and visitors in the center of the brand. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615656615173-KC2VKQEUGH92CT8G3MHG/image-asset.png work - Environmental: Seattle Office Across multiple floors, graphics include a Veep episode’s script as a work of art, a Game of Thrones wall with episodes visually ranked by Twitter mentions, and “Planet HBO,” which plots popular titles according to their stories’ settings. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557066403983-9NIYSCB73BGNXKOGSOA1/1385675_CC-CSR_NYLAFF_Ad_V0F_L.jpg work - New York Latino Film Festival HBO sponsors numerous film festivals throughout the year. We create ads and related materials that reflect the brand while embracing each organization’s mission. For the NYLFF, we promoted our passion for storytelling and the critical need to encourage and protect dreamers. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615657294419-0QNLAKIASL9RL90J32A6/image-asset.png work - Raised by Wolves Fan T-Shirts Specially designed swag produced for a social giveaway promotion and exclusive influencer mailing. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557067266744-SK35T01UWOCS27KO160O/1386713_CC-CSR_WalterKaitz_Ad_FINAL.jpg work - Walter Kaitz Foundation HBO sponsors numerous charity galas throughout the year. We create ads and related materials that reflect the brand while embracing each organization’s mission. In every show, behind the scenes—every role matters. We demonstrated our pride in being named the Walter Kaitz Diversity Champion. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557067115326-A0BJ55K507NDJURD9FGL/1401598_CC-CSR_VarietyInclusion_Diversity_Ad_x1a.jpg work - Variety Inclusion Summit HBO sponsors numerous film festivals throughout the year. We create ads and related materials that reflect the brand while embracing each organization’s mission. The Variety Inclusion Summit engages industry leaders in the ongoing effort to support diversity across all entertainment roles. After all, we are all pretty much the same. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557066602562-F09G94C88OFIR95OYTIA/1383625_CC-CSR_Newfest+Film+Fesitval_AD_FINAL_X1a.jpg work - Newfest Film Festival HBO sponsors numerous film festivals throughout the year. We create ads and related materials that reflect the brand while embracing each organization’s mission. For Newfest, the New York LGBTQ film festival, we recognized the power of storytelling and honored the legacy of the indomitable and inspirational Edie Windsor. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557070109024-7R2EU6A0Z477EOBLUPRB/TheQ_SpecialPrintedEdition_PO.jpg work - The Q Newsletter For over three years, HBO had published a digital employee newsletter, The Q: HBO Quarterly. In 2018, we were asked to explore a new name—one that would transition the piece to a more ad-hoc release schedule—and to create a print version to commemorate the new phase. HBO Quintessential was the clear winner. An eblast and web campaign followed. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615657120380-V140Z8UJY5WA9O7XAI84/image-asset.png work - HBO & Cinemax PA Training Program A book and app design to promote the growing production assistant training program. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615657214481-4GZ1YXZL3YL6TTIBW3GX/image-asset.png work - Inside the PA Training Program A book and app design to promote the growing production assistant training program. Vibrant images, descriptions, and participant testimonials tell a powerful story. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1615657058450-ZYPCHOG6GLY2JQK62I03/image-asset.png work - Home Entertainment Extending programming branding to the home entertainment space. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557072758460-I49QL5NWRL7MD8MYDA6X/Adidas+Decoder+Game+n+Sweeps.jpg work - adidas Sweepstakes Kickin; it old school with a soccer-loving decoder game and sweeps. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557072727004-DJQ6YCNLXA81F0D95BDU/jenmcd-595d7549226c674.jpg work - Naming: State of Play HBO Sports often asks us to explore titles and/or taglines for new documentaries and series, including State of Play from creator Peter Berg. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557072758607-T0G9KNKJD5TBYSIBNGI4/adidas+monthly+newsletter.jpg work - adidas Monthly Newsletter Sending out the goods and sparking sales every month. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557074477495-DHPK74WNSPSU66CJ4C8T/kodak_monthly_newsletter2.jpg work - Kodak Monthly Newsletter All the deals and discounts laid out in one quick take. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557076560985-HRRIXLR3T6AUMUWOMRZN/Agency+Self-Promo+adidas+2.jpg work - Agency Self-Promo: adidas Shameless yet self-deprecating, an introduction that stands out: “You don’t know us, but adidas does.” https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557076564449-27WZIXPFM1CT3LLHL6NM/Agency+Self-Promo+Red+Bull+2.jpg work - Agency Self-Promo: Red Bull Shameless yet self-deprecating, an introduction that stands out: “You don’t know us, but Red Bull does.” https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557072759643-Y8IEF9DS7TVEV6XY8WYW/Barbie+MyScene+Game.jpg work - Mattel MyScene Game Probably the most fun anyone could have on a project—creating the “Fortune Fun” game for MySpace site users. (Spoiler alert: Fortune be damned… I did talk to Dan.) https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557072760651-2RPBFI06W0MOTHJ2LKYS/Girl+Scouts+USA+Game.jpg work - Girl Scouts USA Game Another incredibly fun project—writing songs (and singing) and copy for this awesome girl-power showcase. https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557072762590-F8QQ4YV5ZOUPKO161G3H/Visa.jpg work - Visa USA An earlier incarnation of the Visa USA website. I managed content—plus related banners and eblasts—for numerous sections. https://www.jenmcdearman.com/bobtown daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557069327625-OVGT26RNSUS3EGI62U0O/_Q1A8179_no+shadow.jpg bobtown https://www.jenmcdearman.com/contact daily 0.75 2019-04-30 https://www.jenmcdearman.com/about_test daily 1.0 2023-05-21 https://images.squarespace-cdn.com/content/v1/5cc361ee797f747251f26871/1557691447635-46BPI7CVISKX3BOQ87ME/it.jpg about_1